Vaidotas Valiukeviučius, THE ROOP vocalist: “This is the result of long and purposeful work. We are happy. Once more we say all countries who feel they are too small - the music world has no borders. We want to inspire others not to let their hands down, not to forsake their creativity, keep on working, and we believe that many more talents will be discovered on a worldwide level”.
Warner Music Group is to strengthen its operations in the Baltics with the opening of an office in Tallinn, Estonia. It’s the first time that Warner Music Baltics , which operates as part of Warner Music Finland, has had a physical base in the region. The label is also building a local roster of artists for the first time.
The label has signed a deal with NOËP, one of Estonia’s most well-known international artists and the Lithuanian band THE ROOP, who are one of the country’s most streamed artists this year and who are also enjoying international success. The band was selected to represent Lithuania at this year’s Eurovision Song Contest and went on to win Eurovision 2020 – Das Deutsche Finale, the German alternative TV final aired after the overall competition was cancelled.
Mikko Manninen, Warner Music Baltics’ Director of Operations says: “For the past few years, we’ve been following the music industry’s growth and development in the Baltics closely, as well as recognizing the international potential of artists from the region. There are many extraordinary talented artists, producers and songwriters in the Baltics. Finding new talent and developing artists will be our main focus. I’m sure our artist friendly approach will produce music that can also travel outside the region.”
Mark Fry, President of Warner Music Nordics adds: “As an international music group, we want to play our part in supporting the development and globalization of the Baltics as a growing music market.”
